Description

Today’s parents are digital natives—they want to know everything about your school before they ever schedule a tour. That means your online presence isn’t just marketing—it’s your first impression, your reputation, and most importantly, helping families find your school.

In this session, we’ll explore how each platform—Google, Yelp, Facebook, Instagram, and your website—acts as a stop along the journey parents take when choosing a child care provider. From genuine reviews, consistent branding, to authentic social media posts and clear, inviting websites, every piece of your digital story can either move families closer to enrollment or send them looking elsewhere. 

You’ll walk away with actionable strategies to ensure that your school’s story is consistent, compelling, and conversion-driven—so when parents are ready to choose, your center is the obvious next step.